Slow cosmetics is a militant and international movement based on a desire to consume in a more natural way , sound and reasonable . The term cosmetic slow was created by Julien Kaibeck, passionate about beauty and cosmetics , and who teaches aromatherapy both in Belgium and France.
Slow cosmetics is based on four pillars:
- Ecology which is essential since products labeled as slow cosmetic must maintain respect for the environment through their manufacture (no pollution, short cycle in its manufacture, minimally processed, local ingredients).
- Healthy products participating in the respect of living beings such as humans, animals, but also plants.
- Intelligence which reminds us that a cosmetic product must meet the real needs skin. Slow cosmetics is a way to consume less, but better (as a minimum[list]).
- And finally, on the last pillar which is being reasonable . The slow cosmetic must have realistic promises, with ethical products at a fair price and which are simple pleasures . This certification is not there to do greenwashing .
You're lost, you don't know how to distinguish a Slow cosmetic product from another ordinary? It's simple, a slow cosmetic product has a list of ingredients with at least 98% of those of natural origin and it also has the label on its packaging .
Today, the major cosmetics groups create a need where there is none. They highlight in their advertisements products made up of vegetable oils, but the list of ingredients is not natural andorganic like real products recognized as slow cosmetics . The oils highlighted on the packaging are found at the bottom of the INCI list, which proves that they are present only in minute quantities. It's called greenwashing! This marketing term misleads and does not represent the values of Slow Cosmetics . A slow cosmetic product is created over time by taking the time to choose the right components , the good products , to offer you cosmetics that respect both the skin and the environment .
A slow cosmetic treatment is therefore not created in three months, contrary to what the major cosmetic groups are offering who are looking to extend their range and not who are committed to offering you quality products , which meet existing needs. To consume slow cosmetic products, you need to know your skin, how it works and what it needs.
We often wonder if slow cosmetic products are suitable for vegans . A product recognized as slow cosmetic is essentially composed of vegetable oils , which is totally compatible with veganism. However, the cosmetic charter also accepts the use of milk, or even honey and beeswax.
Minimum[list] is based on the same values as those of slow cosmetics , “consume less, but better”. The product line was created after a long reflection. Each minima[list] product that we offer takes up the codes of ecological, healthy, intelligent and reasonable beauty. The list of ingredients of the minima[list] products has been studied by professionals . Each composition and each product is the result of a long and thoughtful reflection, as well as those of many different tests and versions. With minima[list], we offer products that meet the needs of your skin , while keeping in mind our values and our goal: consume less, but better . This is also why we have banned water from our formulas; essential for the body but, in our eyes, superfluous for the skin. We are very proud to be certified slow cosmetics!
