How do women's hair care goals, habits and preferences change as they get older? A study of 1,000 women, ages 30 to 60, has found that hair has an overwhelming influence on the way they think about themselves. Nearly 80 percent of women admitted that their hair can affect their personal outlook, with most saying they want their hair to make them feel more beautiful and confident. The survey revealed the following:
* Most women aged 30 to 60 say they are not happy with their hair.
* Nearly 80 percent say their hair can affect the way they think about themselves; more women want their hair to make them feel more beautiful and/or more confident.
* More than 50 percent say they spend less than 15 minutes on their hair each day.
* Fragrance is a priority , with approximately 83 percent saying scent is somewhat important or very important to them.
* 61 percent prefer shampoos and conditioners that are tailored to address their personal hair care goals.
