Billie Eilish and Jordan have come together to create two pairs of iconic sneakers. Do you like?
Billie Eilish is the icon of Generation Z. Talented and endowed with an unparalleled flow, the artist is also very committed. It is therefore quite natural that the Jordan label asked her to imagine with her two new pairs of sneakers.
Although Jordan has worked for several years with great artists like Travis Scott and Drake, this time the brand called on a woman:Bilie Eilish , to imagine two new models. And the interpreter of “Bad Guy” hit hard!
Monochrome, the sneakers are imbued with the singer's crazy universe. In close collaboration with the most bankable sports equipment supplier, Bilie Eilish imagined the Air Jordan 15, a beige pair with a futuristic design, perfect for the idol of a generation avid for sharp fashion pieces.
In a second step, she also thought of a more accessible pair by creating the "Jordan 1 AJKO" which she describes as being "the best shape, which goes with everything ". She chose them in green, a color that undoubtedly recalls her neon hair roots, which she wore for a while.
In addition to being revamped in the singer's style, these models are imbued with her battles. Each piece is adorned with a logo named "Blosh", genderless and asymmetrical designed by the singer when she was 14 years old.
Activist of the ecological cause, she imposed her ideologies on the Nike brand. Thus, the two pairs of Air Jordan are 100% vegan and have been designed with at least 20% of their weight in recycled materials.
