Concert, fashion show and pop-up store... Discover SHEIN back-to-school lingerie!
SHEIN kicked off a big change with its music show SHEIN X:ROCK THE RUNWAY, which highlighted an innovative fashion event style.
Halfway between a concert and a fashion show, SHEIN X:ROCK THE RUNWAY was launched in the United States on September 26, 2021, at 11:00 p.m. French time with the aim of giving a more festive aspect to fashion shows.
Renowned artists were therefore present such as Saweetie, The Chainsmokers, Darren Criss, Thuy, Willie Gomez, Riley Clemmons, Blu DeTiger and more. Passionate about fashion, music or just curious? This parade is the dream destination.
During this fashion show, SHEIN presented its SHEIN Fall-Winter 2021 collections, as well as its SHEIN X 100K Challenge line. To give access to their event, it was broadcast on the brand's social networks, on its official website, on the SHEIN mobile application and even on its official YouTube channel.
With its SHEIN X:Rock The Runway event, the ready-to-wear brand wanted to support two organizations. The first is in support of the defense of the civil rights of the nation:National Action Network and the second, Youth Emerging Stronger has the main goal of helping to build the future of young people in foster care and homelessness.
SHEIN has already donated $350,000 to the two associations.
To continue to promote its brand and its commitments, SHEIN opened last September, in the heart of Paris, a pop-up store dedicated to its event:SHEIN X Studio:ROCK THE RUNWAY. Taking advantage of the excitement of Paris Fashion Week, the brand presented its Fall-Winter 2021 collections.
But that's not all. Within this ephemeral pop-up, the curious and followers of the brand could also discover exclusives such as those linked to the SHEIN X program dedicated to new talents. The 3rd capsule collaboration with the singer WEJDENE was also highlighted, alongside projects by designers or students from fashion schools (SHEINX BY ME program).
During this event took place the Showcase of Wejdene and the French artist, Joyce Jonathan.
Back to school at top speed for SHEIN!
