Fashion and show business have always had a very close relationship. It is precisely this relationship that the SHEIN brand has been able to exploit. Indeed, a series of hybrid and phygital events has been organized by the brand. On September 26, 2021, an extraordinary parade took place in the United States:SHEIN X ROCK THE RUNWAY. This very special show combined dance, live music, and above all fashion. This digital event was broadcast live around the world. Those who have been able to benefit from it are subscribers to the SHEIN app, as well as the brand's followers on social networks. Many artists have been invited to perform at this event. Among these stars, it is possible to cite Saweetie, Willie Gomez, Darren Criss and the Chainsmokers.
SHEIN X ROCK THE RUNWAY was the perfect opportunity for the brand to publicize its new collections. The MOTF series aroused particular interest. It consists of high-end ready-to-wear clothing, made with high quality materials. The particularity of this line is that the clothes are offered at affordable prices.
2 days after the global phenomenon SHEIN X ROCK THE RUNWAY, SHEIN decided to make a brief appearance in France. It is in the French fashion capital that the SHEIN pop-up store has taken place. Between September 28 and October 2, 2021, fashion designers were able to discover the different collections staged such as LUVLETTE, SHEGLAM, ROMWE, CUCCOO or SHEIN CURVE.
The brand's goal is simple:to bring a new dimension to fashion and share its innovative ideas and creations with the world.
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