Every week, as part of the operation France Solutions Initiated by the Reporters d'Espoir association, Gentside invites you to discover a new positive initiative. This week, focus on FAGUO , an eco-responsible clothing and sneaker brand.
The search for new consumption alternatives that respect the environment is a trend that continues to grow. The 100% French fashion brand, FAGUO is part of this movement. . Discussion with Nicolas, one of its co-founders.
Created 10 years ago by Nicolas Rohr and Frédéric Mugnier, whom they met during their studies, FAGUO finds its origin in a common desire to create a brand of sneakers that did not exist, respectful of the environment. And if "buying green" is not the only solution, it is already a first step.
The project of FAGUO therefore revolves around a triptych:the measurement, reduction and compensation of CO2 emissions .
But how to offset CO2 emissions? One of the brand's responses was to plant 1 tree in France for each product made .
But the fashion industry is still one of the most polluting , and the founders of FAGUO are well aware of this. CO2 being the main problem of climate change, how to reconcile production constraints while being respectful of the environment?
The clothing brand has not limited itself to responding to environmental issues by the sole issue of production. The sale in store being a real lever for recycling but also for raising awareness , the 2 founders began to imagine the "store of tomorrow", intended for a clientele increasingly concerned about environmental issues.
Nicolas Rohr also specifies what solutions are provided for damaged or abandoned clothing in these new stores.
But is producing "green" so simple? As obvious as it is, the answer is "no". Production comes up against constraints not experienced by other brands less concerned with environmental balance.
Another more surprising constraint faced by the founders of FAGUO finds itself in difficulty planting trees all over the world.
And if the clothing brand is concerned about limiting its CO2 emissions, it must therefore involve its factories in this transformation. But it still faces difficulties today in its production centers, whether in Europe, Asia and on its various sites.
But if the environmental issue is capital for the founders of the brand, the customer obviously remains at the center of the model.
More information on the official website of FAGUO .
You can also find the various initiatives put forward by Gentside as part of La France des solutions on our dedicated page.
