Among the rain of collabs that punctuate our summer, this one stands out. This is the alliance between Sézane and Fresh, two brands driven by the same desire to embellish women's daily lives. This lovely meeting gave life to a capsule collection, delicately named “La vie en rose”. We find there the creations and the unique touch of Sézane, mixed with the sensoriality of Fresh care. As its name suggests, this capsule pays tribute to the most feminine and romantic of flowers:the rose.
We thus find a Fresh x Sézane t-shirt (45€) as well as a magnificent travel kit (66€). Designed by Sézane, it contains the 5 iconic products of the rose moisturizing range. Either, the Soy Face Cleanser, an ultra-gentle cleanser that instantly removes daily impurities and make-up, the Rose Face Mask, a moisturizing mask, the Sugar Rosé Tinted Lip Treatment Sunscreen SPF 15, an ultra nourishing colored care for the lips, A true best-seller from the brand, the Rose Deep Hydration Face Cream, a moisturizing cream and finally, the Rose Floral Toner, a soothing alcohol-free lotion providing 24 hours of intense hydration. Only beauty essentials that smell like roses...
Transforming simple beauty gestures into sensory rituals that are as pleasant as they are effective, such is the desire of the Fresh beauty house. But the house shares another common value with Sézane, that of the "start-up" spirit of their beginnings. “Two of us started in our little apothecary and are particularly attached to this entrepreneurial spirit… This is why we are particularly happy to collaborate with Sézane. says Alina Roytberf, co-founder of Fresh. For her part, the creator of the coolest Parisian brand of the moment is full of praise for the cosmetics firm either. “We discovered Fresh in September, when we were traveling to New York for the opening of the American version of the Apartment. We were seduced by the particular attention that Fresh pays to the quality of the products and packaging, down to the smallest detail... We are really happy to offer the products of the collaboration in our points of sale as well as on the Sézane site. . said Morgane Sézalory.
In any case, it's really the ideal gift, with the imminent approach of Mother's Day... Then we quickly put the kit in our wish-list, too!
The La vie en Rose t-shirt (€45) has been available since May 16, 2018 at the Sézane apartment, at the Sézane counter at Le Bon Marché and on the website www.sezane.com/fr.
The La vie en Rose travel kit (€66) has been available since May 16, 2018 at the Fresh and Sézane counters at Le Bon Marché in Paris.
