We can never say it enough:Google knows everything about us. Yes, we spend our time researching just about everything, which allows the American giant to know us rather well. We revealed to you the most searched beauty questions in 2016, now Google has released its report on beauty trends 2017. Based on research from three countries, United States, Japan and France (comic!), this study allows see emerging trends in France.
Whether in the American, Japanese or French markets, masks are popular. With us, research is mainly focused on purifying formulas ("black point mask", "purifying mask", "black face mask", "clay face mask", etc.) and moisturizing ("homemade moisturizing mask", " aloe vera mask”, “eye mask”, etc.). The word "peel" comes up frequently in searches related to masks, showing that women are trying to understand how and how best to use "peel-off" masks.
Cleansing brush, konjac sponge, anti-cellulite suction cup (see point 3), blackhead extractor… French women have questions about beauty tools. The biggest trend of recent years is undoubtedly the cleansing brush, whose searches have exploded in all markets since 2014.
In comparison with the United States and Japan, French consumers are much more interested in the problem of cellulite since the associated research is 30 times greater than in the USA and 170 greater than in Japan. Research focuses mainly on anti-cellulite tools (“anti-cellulite suction cup”, “anti-cellulite suction cup” and “cellulite cup” for example), but also on the effectiveness of products (“anti-cellulite oil”) and the localized solutions (“thigh cellulite”). However, searches are mainly boosted in May, when we start thinking about swimsuits…
Do It Yourself is on the rise. As proof, the number of beauty searches ending with “house” or “recipe”. Blackhead mask (again!), shower gel, chemical peel, bath bomb, moisturizing mask… everything is an excuse to be done at home!
There you go, you know everything!
