On the occasion of the "Fashion Night Out", fashion week in New York, the Daffy's brand has revamped its windows in fitting rooms, in order to show its new collection.
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Daffy's, a low-cost ready-to-wear brand, wanted to hit hard for the Fashion Night Out", New York Fashion Week. Thus, to present her new collection, she asked models to stand in the window and try on all the new clothes, facing passers-by. The latter could ask top models to try on a particular tunic by simply sending an SMS.