Under the impetus of two young art students, an advertising campaign aimed at informing people about the yellow road safety vest has just been launched.
Alison Vonthron and Pauline Heude had the idea to launch the campaign "Yellow Work Art" aiming to invite designers, such as The Kooples, Chantal Thomass, or Stella Cadente, to reclaim the yellow reflective road safety vest. Compulsory in every car since July 1, 2008, it has been transformed into a high fashion object, while not neglecting safety.
