In London, Bond Street was temporarily closed on November 10 to celebrate 10 years of ralphlauren.com , online site of Ralph Lauren, born ten years ago as polo.com . Indeed, a 4D projection was broadcast on the buildings for the occasion.
Thanks to mapping technology, the surface of the facade of the Mayfair store was the support of a monumental projection. This deconstructed and rebuilt the structure while models and perfumes appeared one after the other. A nod to the brand's creator, Ralph Lauren appeared virtually to wave to the crowd.
This event was not unique since David Lauren, son of the designer and the originator of the project, had planned an identical projection on the brand's two stores in New York. Note that the creators of this 8-minute production also participated in the special effects seen in the Harry Potter films.
Discover the 4D projection for Ralph Lauren in video on Zigonet.
