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Meeting with the Secrets of Loly

A well-known and recognized brand, Les Secrets de Loly embellishes textured hair. Textured hair is curly, frizzy, wavy and frizzy hair ! Products with heavenly smells and very effective, the range offers you a complete natural hair routine. Shampoo, conditioner, hair jelly, hair serum and even supplements! We invite you to meet the founder of Secrets de Loly, Kelly Massol, who has undoubtedly saved a lot of hair since the creation of her brand 12 years ago.

Meeting with the Secrets of Loly

Above all, introduce yourself and your brand

”I am Kelly Massol, I am 37 years old and my uncle called me Loly since my childhood. Passionate about pastry, I have always loved the world of cosmetics. Frustrated at not finding suitable products for my hair on the market or at least not natural, I decided to create my own brand in my kitchen as an autodidact in cosmetic formulation. This is how the brand Les secrets de Loly was born in 2009. Les secrets de Loly is a brand dedicated entirely to the natural maintenance of textured hair, i.e. frizzy, curly, frizzy and wavy.”

What is your definition of female beauty?

”A woman is beautiful when she is happy and fulfilled. We all know women who, when they enter the room, radiate. I think that charisma and serenity are strengths that remain while beauty is fleeting.”

Who is your female role model and why?

“There's the classic response with Michelle Obama which is very inspiring, but I would say Rihanna who knows how to get out of her comfort zone and is versatile. She carries out each of her projects thoroughly and with an incredible investment. She excels in fashion, skincare or make up, nothing is left to chance. I have a lot of respect for the multifaceted and entrepreneurial woman! “

What is your favorite quote?

"Don't do to others what you don't want them to do to you! This sentence allows you to stay straight in your boots and show empathy.”

A message to all women?

”Surround yourself with positive people, and know how to find your circle of women, the one who will allow you to become the best version of yourself, they will be your strength!”

The Secrets of Loly:democratizing natural curls

For a very long time, women with textured hair did not find themselves represented anywhere. Neither in magazines nor on TV and many of them did not know how to take care of their hair. We all know a person who has spent years of his life straightening his hair and you are not unaware of the damage that heating appliances can cause! Most of the time after years of hair dryer or straighteners, the hair has lost all its keratin . However, it is very important, it makes up more than 85% of the hair and protects it from external aggressions , it is essential to keep it intact!


Fortunately today, the beauty “standards” of magazines are changing and mentalities with it! Les Secrets de Loly also contributes to this progress by making women want to wear their curly hair with pride . Frizzy hair takes over and wavy or floppy hair is more common than before.
Fragile in nature, textured hair must be treated gently , both in the gestures and in the products used.

Textured hair, fragile hair

Most of the time curly, frizzy or wavy hair is dry and fragile hair. The sebum produced on the scalp has difficulty making its way to the ends. Why ? Well the nature of the hair (wide or tight curls) prevents it from descending quietly! His path is longer and more difficult. Which is a shame when you know that it is the sebum itself that hydrates the hair and forms a protective film around it . Due to its absence on the lengths, the hair will be damaged and dry out more quickly. Hence the need for appropriate care and a moisturizing hair routine!

A capillary transition to natural

If you're a regular reader of the blog, you know that the ingredients that go into conventional products aren't the sweetest out there. Surfactants, foaming agents, are often very irritating. Mineral oils provide superficial hydration and parabens are occlusive. Some ingredients are even considered “endocrine disruptors”… In short, they are neither good for you nor for the planet!


This is why a large number of people have turned to natural and organic products to maintain their hair. Organic shampoo, for example, contains milder foaming agents , often derived from coconut. It gently cleanses the scalp. Not attacking the scalp with irritating agents also helps to space out shampoos. An irritated scalp is often uncomfortable. It scratches and regresses quickly so inevitably, you wash your hair more often, it's a vicious circle!


To facilitate hair styling, nothing better than a detangling and moisturizing treatment. We choose once again a natural product and with fatty substances (oil or vegetable butter).
Using natural products, composed of raw ingredients and without transformation is essential when you have textured hair. This is what Kelly Massol offers with her brand Les Secrets de Loly!

A hair routine with Loly's Secrets

The wide range of Secrets de Loly allows you to create a routine from A to Z. The products are composed of natural ingredients and active ingredients derived from vegetable oils and butters. All products are designed to nourish and hydrate textured hair. Taking care of your mane will become easy as pie!

Curly hair shampoos

The brand offers two natural shampoos:the Sunshine Clean shampoo ideal for very sensitive scalps and the Perfect Clean shampoo. These washing products are composed of more than 98% natural ingredients . They are vegan and sold in recyclable packaging. Their formula is perfect for gently cleansing the scalp and detangling the hair. They also help to design curls and strengthen them providing them with protection with vegetable proteins and natural active ingredients.

Natural conditioner:detangle and hydrate

Once the hair is washed, you can wring it lightly and put the Pink Paradise conditioner on it. What is magical about Secrets de Loly products is that they are so rich that a hazelnut is enough to treat the hair! Economical and natural, everything we love! While he's posing, use a wide-tooth comb to detangle your locks. Shower time is the best time to brush and detangle curly/frizzy/wavy hair. Then rinse out the treatment and enjoy shiny, hydrated hair that smells like the sun!

Meeting with the Secrets of Loly

Hair extras

The brand has thought of additional care by offering a fortifying hair serum and an extra nourishing hair mask. These two products can be used as a mask, to be left on for a few hours before shampooing.


To style your wet or dry hair, hair milks are available in our collection of organic and natural cosmetics. Be careful, their smell is quite addictive!

For those who want to make a natural hair transition, we did a live on Instagram with Mélissa des Secrets de Loly! We invite you to watch this video which is full of very interesting information on the subject. In the meantime, don't hesitate to fall for the Secrets de Loly products, your hair will thank you!

And you, what are your favorite products from the brand?