For several years, organic make-up is taking up more and more space on store shelves. It's simple, it has become so popular that even the big brands are getting into it. Finally, to be more fair, they are trying to get started! Because no, it's not that easy to offer certified organic makeup. Between the standards and the production charters of the various labels and certification bodies, the brands quickly turned their heads! A bit like us by the way...
So, where to buy organic makeup ? How do you know that an organic make-up brand really is? Which organic makeup to choose to take care of yourself? We tell you everything!
Organic makeup products are just as, if not more, pleasant to use than conventional makeup products. The major difference between the two is the ingredients list ! Indeed, in organic make-up, the ingredients are natural and/or from organic farming. We are therefore dealing with vegetable oils, natural dyes from clays, vegetable butters or even biosourced ingredients. The least we can say is that it changes mineral oils, synthetic dyes, titanium dioxide or silicones present in traditional mascaras and foundations!
This softer composition gives many benefits to organic beauty makeup:
The little +? The make-up from "clean beauty " also has the advantage of taking into account its environmental impact. Organic cosmetics brands are indeed committed to more responsible beauty, but also more ethical! We can thus find products that have not been tested on animals and do not contain any ingredients. from these, production methods with a reduced carbon footprint and eco-designed packaging that are recyclable or biodegradable.
In short, what to consume in a fairer way while enjoying a make-up worthy of a professional make-up artist!
Well no, a natural makeup product is not necessarily organic! The two terms "natural" and "organic" do not mean the same thing in beauty. When we talk about a natural product, it means that it contains a certain percentage of ingredients of natural origin (plant extracts, vegetable oils, etc.). On the other hand, a certified organic product must contain a major part of ingredients of natural origin, and among these natural ingredients, a certain percentage must come from organic farming . A make-up product natural, is therefore not necessarily organic!
> Please note that all natural or organic make-up products do not necessarily carry labels or certifications. Indeed, this type of information implies that the brand must have its products tested and checked, which represents a significant sum, especially for small organic make-up brands .
Now all that remains is to find where to buy organic makeup!
Organic makeup can be purchased from online stores or physical stores. The advantage of physical stores is that you can benefit from the advice of saleswomen, who often know their products very well. Another advantage, in store you can test the textures and find the shades that match your skin tone of skin!
Shopping online is more recommended when you know which brand of makeup suits you and which shade looks good on you. Online store level, we are not going to lie to each other, there are a lot of them. It is therefore necessary to know how to sort and turn to those who offer quality organic products and who have real commitments. To find out, just look at the values of online stores! For that, nothing better than to browse their site to read their charter and their commitments.
Here's where to buy organic makeup:
On NUOO you will find the best of organic and natural makeup! Our beauty experts choose the make-up products taking into account their list of ingredients, but also the commitments of the brand that produces them and of course, their sensoriality (use experience:texture, color, hold, etc.).
In the prestigious selection of organic makeup brands at NUOO , you can find:Couleur Caramel, Avril, Lily Lolo, Màdara, All Tigers, Colorisi, Manucurist, etc. Thanks to this wide range, all needs are covered! BB cream, foundation, varnish, lipstick, blush, highlighter, eye pencil, kohl... in short, you can easily shop from A to Z and with confidence.
If you want to be accompanied during your purchases, go to the NUOO physical stores!
Apart from NUOO, where to buy organic makeup?
If you don't want to buy your make-up on reseller sites, you can absolutely buy it from brands directly! In general, all cosmetic brands are present both in resellers, but also through their own online or physical store.
Buying organic makeup directly from brands sometimes allows you to enjoy a wider range of products. Indeed, some retailers sometimes only offer a few products, and not necessarily the ones that suit you! We therefore advise you to compare the different sites before shopping there.
The little + of make-up brand sites is that they regularly have guides to help you choose the product you need, in the shade you need! You can find shade comparators and guides to find the texture of foundation ideal for example. Yes, don't forget that makeup is never chosen at random, because it is there to enhance your face! It must therefore be in harmony with your hair, eye and skin color.
If you don't know what type of organic makeup to choose, brand sites are for you!
Organic make-up can also be purchased in supermarkets ! This solution is very practical if you don't like to buy online or go to several stores to find the products you need.
When we talk about large retailers, we are of course talking about classic food stores (organic or not), but also pharmacies and parapharmacies or even multi-brand entities that exist everywhere. In this type of store, you can find well-known organic makeup brands, such as So'bio Étic, Boho Green, Lavera, Dr. Hauschka or Zao, but also niche brands.
The problem that can be encountered with mass distribution (apart from organic stores) is what is called greenwashing . This marketing technique aims to pass off non-organic products as being organic. For this, brands take great care to choose packaging with natural colors on which we find terms such as "mineral powder", "100% natural" or even "natural pigments". What we can advise you to avoid falling into the trap is to trust the labels on the products! Here are the best known:Nature &Progrès, Ecocert, Cosmébio or NaTrue.
The best make-up brand is simply the one that will suit you! The price, the textures, the breadth of the range, the ingredients or the packaging are all things that come into play when choosing a product. So as much to tell you that before finding the brand that satisfies you 100%, you risk testing a few! Well then, why not vary the pleasures and trust several brands at the same time? Maybe the Couleur Caramel foundation will please you more than the Avril one, but that you will like the Avril eye pencil more than Couleur Caramel.
It's for you to see ! You now know the places to buy organic makeup with your eyes closed as well as the places where a little supervision is required. :)