This is THE beauty appointment of the summer not to be missed, so we take out the diary right away and take note without further delay. On Thursday June 14, 2018, the Nuit de la Coiffure will be held, a 100% free event where hair styling services will be offered in nearly 2,500 salons in France. The 45,000 people expected – men and women, of course – will also be able to benefit from the valuable advice provided by L’Oréal Professionnel experts. A pretty spiky braid, a chic tousled bun, pretty unstructured ringlets… There is no trend that the experienced hands of hairdressers cannot achieve. The event brings together 30 participating countries, but the atmosphere promises to be the most festive in our capital, where the Paris City Hall located in the 4th arrondissement will take on the appearance of a gigantic hair salon for the 3rd consecutive year. More than 2,000 people will entrust their mane to the 120 specialists present in the sublime setting of the mythical place.
This 5th edition will also introduce the public to the new Style My Hair 3D application equipped with artificial intelligence to best satisfy customers' desires. It will be possible to try on a style or a new hair color on screen before even going through the cut/coloration box. The technology is already available on smartphones and has been the subject of 574,000 downloads in France alone! The best ally of those who don't want to be wrong (and we highly recommend it! Great for trying peach-colored hair...). To participate in this incredible event, we go now – yes, registrations are open since today! – on www.lanuitdelacoiffure.fr to reserve a slot in one of the salons closest to home. And we remind you:it's completely FREE! This evening of June 14, no doubt, you will be the most beautiful to go dancing... or to attend your barbecue with friends!
