Exit Father Christmas, this year it is Miss Santa who manages the distribution of gifts. The tone is set:in 2019, The Body Shop decided to put girls and women in the spotlight in its holiday campaign, and it starts with the Christmas icon. The committed brand thus started from a simple premise:if girls want to become princesses, it is because society tells them that this should be their goal. What if they dreamed bigger and aspired to become engineers, astronauts, activists or Presidents? The Body Shop has partnered with the NGO Plan International, which has been working for more than 80 years to advance children's rights and gender equality. The brand has therefore committed to a £250,000 project (approximately €282,000) which will be used for the professional training and support of 1,500 girls in Indonesia and Brazil. Each purchase made between November and December 2019 will support this great partnership.
As usual, the brand does not do things by halves and this year offers three exclusive scents:delicious pear, gourmet vanilla and sweet plum. They can be found in various products and gifts, as well as more “traditional” boxes, which include the brand's star products (the White Musk perfume, the Almond Milk &Honey line), as well as festive make-up. Our favorite box? The rocket (€18) with the effigy of Miss Santa, which contains six surprises for the body and the bath and mixes the scents of coconut and strawberry.
So, ready to help the kids? The Christmas boxes will be available from November 2019.
