Whereas in previous years, Yves Rocher largely dominated the cosmetic landscape , this year the French brand cedes its leading position in the hearts of beauty addicts to The Body Shop . The latter is indeed at the top of the searches in the third quarter of the year 2020. But to which best-selling products does the brand owe such a success?
Cosmetify, British cosmetics comparison platform, ranks and reveals with Cosmetify Index the biggest beauty brands of the world according to very specific factors such as their popularity and engagement on social networks, their search volume and the variation thereof. If overall it is Huda Beauty which ranks number one thanks to an impressive reputation on social networks, The Body Shop stands out and really stands out by exploding the search counter.
In France we remain patriotic and it is always Yves Rocher who prances in the lead. But our dear country is not the only consumer of beauty products, The Body Shop wins, posting a higher total global search volume (8.2 million compared to 7.2 million).
In addition to being the most searched brand , The Body Shop moved from 26th to 4th place among the most fashionable brands, overtaking a certain number of make-up brands. A rise probably due to the pandemic, confinement and the desire for cocooning moments where you take care of yourself and less taste for makeup.
The bestsellers of the brand focus on face and body care and it's no surprise that the Nourishing Body Butter has nearly 500 reviews, including 95% of delighted consumers who would recommend this body butter to a friend.
On the face, start by removing your make-up with the Beurre Démaquillant Sublime Camomille , super easy to use, just take a little with your fingers and gently rub the makeup, even the most resistant! Follow with the 3-in-1 Cleansing Scrub Tea Tree Mask , ideal for skin with imperfections, which combines three steps of your evening routine in a single product.
We let you discover the other flagship products of the ultra versatile brand which also promises you to smell good and have beautiful hair.
See also:
Beauty trend:zoom on Slugging, this practice from Korea that allows you to have a perfect complexion in winter
These 10 things to do every day to take care of yourself in a natural way
Containment and care:these masks to treat yourself to for perfect skin
