Athletes finally have care adapted to their hectic lives! When we practice a physical activity, we do not have the same expectations of our cosmetic products:redness, dehydrated skin, heat peaks... athleisure beauty (contraction of "athlete" and "leisure" which means "leisure" in VF), a concept from the United States, responds to these new demands and the laboratories innovate with face and body care such as a cleansing foam without rinsing ( and yes!), gels to relieve pain or even energizing creams. Clearly, these products help us take care of his champion body on a daily basis!
A totally marketing concept? Well no. These treatments are specifically designed to help the body recover, in particular thanks to formulas with essential oils or active ingredients known to athletes (arnica, minerals, etc.). This is the case, for example, with the Skin Fitness range from Biotherm, which consists of a shower foam that compensates for water loss during exercise and two moisturizers to be applied after the shower (to reinforce the barrier skin), or the Mio brand which offers a Fit Skin For Life kit , designed to “refresh, revive and stimulate muscles after exercise”. Puressentiel and Weleda also offer massage oils for after exercise, to avoid aches and even cramps. And at Esthederm, the Morpho Fitness Slimming Serum prolongs the effects of the sports session. Practical and effective, products that are inked in the athleisure beauty trend are also often designed to be carried in a sports bag and small in size. Clearly, these are the new basics of a sportsman!
7 products we love. Skin Fitness Firming &Recovery Emulsion , Biotherm, €36.95; Roller Joints &Muscles , Puressentiel, €13.20; No-Rinse Body Cleansing Foam Flash Bath , Yuni, $22 (€18); Arnica Massage Oil , Weleda, €12.70; Redness Neutralizer , SkinCeuticals, €78; Morpho Fitness Slimming Activator Serum , Esthedem, €45; Your Fit Skin For Life Set , Million, €32.
