What is this trend? In 2012, Nivea launched the first body milk in the shower, a product inspired by conditioner, "to respond to women who do not moisturize their bodies because they do not have time", explains Isabelle Schang, Nivea Body Group Leader. The challenge ? Six years of research have made it possible to formulate a rinsable product (almost) as moisturizing as a classic body cream, while moisturizing agents are (normally) a thing of the past when rinsing. The concept is now available in nourishing oil, self-tanning, after-sun and even make-up remover. And tomorrow ? "We can imagine 'in the shower' versions of all the products whose use is seen as a chore by women", concludes Isabelle Schang (but... if we do everything in the shower, it is she who will become a chore, right?).
Who is it for ? Women in a hurry who want to combine efficiency and speed.
I adopt it. Use the body milk, oil and after-sun after the shower gel, on wet skin, then rinse.
The tanning lotion is also applied to clean, wet skin, using circular movements. Leave on for three minutes and rinse. The self-tanning effect is gradual.
Make-up removal is done on dry skin:start with the eyes, passing your fingers until the eyelashes soften, massage the product on the rest of the face and rinse with lukewarm water. It can be combined with a cleansing brush.
