Until September 26, DDP is once again mobilizing its 130 stores to collect used jeans. For each pair brought, a voucher of 20 euros will be given to you for the purchase of new DDP pants. Beyond the event action, a permanent recycling system will be set up in stores from the end of September. La Filature du Parc, a Tarn-based company, will oversee the transformation of each pair of jeans into recycled yarns. The chance for each of us to adopt eco-responsible fashion.
For the first edition, Donate, Denim, Planet, DDP had collected 6500 jeans for 3.5 tons of transformable materials.
In Biba, we say Bravo!
