The Europride starts in Amsterdam this weekend. The Europride lasts from July 23 to August 7, which means 15 days of celebration in this beautiful city. The festival is especially intended for gays, lesbians, transgenders and bisexuals, but the man-woman lover can also have the greatest fun here. And Hema has designed a real must-have for this festival, Hema t-shirts with smoked sausages and tompouces on them. The icons of the Hema.
Naturally, these Hema t-shirts are available in 3 variants.
With this, Hema wants to indicate that it is there for everyone, regardless of sexual preference, political preference or religious belief.
I think it's a wonderful gesture from the Hema. I like the idea alone, but the profit made on these t-shirts is also used by this company to support the Gay-Straight Alliance Network. A group of students and teachers who want their school to be safe for everyone. Whether you are gay, straight, lesbian, bi or in doubt…
How beautiful is that! The t-shirts cost € 10.00 each. The only pity is that the shirts cannot be ordered online 🙁 , but that you have to go to Amsterdam for them. You can only buy them in the branches below close to the Canal Pride route such as HEMA Kalvertoren, HEMA Nieuwendijk, HEMA Jodenbreestraat and HEMA Central Station.
In addition, it is also a limited edition. And given the fact that this smart and beautifully designed marketing is being brought to the attention, I am afraid that there will be nothing left for me…
Too bad, because I would have loved to walk around in it!
To get a little bit of the atmosphere, I let myself be tempted to a tompouce USB stick, also nice and just for fun 😉 .
