Hema has developed T-shirts that celebrate love especially for EuroPride, featuring its two iconic products, the smoked sausage and tompouce. The T-shirts are available in three variants:tompouce tompouce, smoked sausage ♥ smoked sausage and smoked sausage ♥ tompouce. The T-shirts are available in all sizes and cost €10 each. From 23 July, the limited edition T-shirts will be available at Hema branches close to the Canal Pride route such as Hema Kalvertoren, Hema Nieuwendijk, Hema Jodenbreestraat and Hema Central Station. With the net profit of the T-shirts, Hema supports the gaystraight alliances of the COC.
