The Dutch man is vain and is becoming increasingly aware of his appearance, according to a Discovery Channel survey of 3,800 men. Our men have also started living healthier compared to previous years.
While 84 percent of men want to look good, most of them only spend three minutes in front of the mirror † The most important is the care of skin and hair † The men even think that a well-groomed appearance has a positive effect on their career.
In 2009 40 percent spent more money on personal care products than in 2008. Yet two-thirds of men are dissatisfied with their appearance † They would like to be more muscular and leaner. A third are even jealous of other men.
