The Phoenix Hair trend that makes hair fluorescent had already left many hair lovers speechless. A new innovation has just made its appearance, and it is just as impressive! It's a project called "FIRE" which will soon be presented at London Fashion Week, and it's nothing but a coloring ... that changes color! Indeed, the scientist Lauren Bowker, who also defines herself as a witch (she grew up near Pendle Hill, a hill in England where women accused of witchcraft were hanged in 1612… Brrr!), has developed a product that allows the hair to take on a completely different shade depending on the temperature of the environment. Magic!
How is such a phenomenon possible? The designer explains it to the site
Dazed :“When heat or coolness comes into contact with the pigment, the chemical composition is altered […] If you are indoors, your hair is a certain color, and if you are outdoors, it will be of another color. You can have red hair, but with the wind it will turn blue ". And the brand of the young woman baptized THEUNSEEN does not aim to manufacture "gadgets", but to open the eyes of the public to the real issues of the time. "If I give you a book full of data and say 'Here's your carbon footprint, look at what you've done, it has an impact ”, it will not speak to you. But if I show you a jacket that changes color in response to the level of pollution, that's something that will be understood by everyone “continues Lauren Bowker. Ingenious!
The scientist has also developed a headband with Swarovski crystals which are also able to change color but this time in response to brain activity. We can't wait to see the rest... We leave you with the illustration video of the FIRE project. We are conquered!
