Many stars have brought platinum blonde back into fashion, but beware:this hair color is not for everyone! Ask your hairstylist for advice or use our makeover tool to make sure you're not in bad taste. This color is for flirtatious women who like to take care of themselves and take time for their hair. The platinum blond color damages the hair enormously, so it is necessary to use very moisturizing products to repair the hair which will be dry and brittle. This coloring is to be avoided if you already have a color or if you have frizzy or curly hair. Also plan a fairly substantial budget if you want to take the plunge to a hairdresser:the first time can take a long time (a full day). You will also need to buy quality products to rehydrate your hair.
A platinum blonde color requires preparation! Whether you have any hair color, you will need to go through the bleaching step. The darker your hair, the more times you will need to repeat this step for your hair to become very light. The bleaching product is applied from the tip to the roots and you will need to let it sit for about 45 minutes. After that, apply a patina, to prevent the yellow and orange colors from being too showy. Then apply your color. This kind of color requires regular maintenance. To prevent the root color from showing out, you will need to visit the hairdresser about every three weeks to adjust the root color and use a de-yellowing shampoo alternated with a shampoo for dry hair. Do not forget to apply a conditioner and to make regular repairing masks!
