In recent years, it has been impossible to escape the beauty from South Korea (also known as "K Beauty"):the most cutting-edge trends and technologies systematically come from this country where facial care has no meaning only if it rhymes with efficiency and technical prowess. However, unless you speak Korean fluently and have a degree in cosmetic specialty chemistry, it is difficult to know and obtain in France the products offered in the Land of Morning Calm. Good news:the Korean Smooch eshop gives us access to the best of Korean beauty, all in French. Its founder, Angélique Duprat, started by looking for effective care against her acne and rosacea. Convinced of the effectiveness of Korean products and gestures, she wanted to “initiate all women” to the “holistic vision” that characterizes South Korean beauty, i.e. a gesture to sublimate natural beauty. We're all ears...
Launched in 2014, the eshop has a very precise selection process:the brands featured must be avant-garde and on a human scale, forged around concepts that stand out; the formulas must be highly dosed in active ingredients; the proposed textures must be innovative in order to offer a different treatment experience; the ingredients of the formulas must be natural, organic (with or without certification), non-irritating and not include controversial ingredients; all products must be cruelty-free and of course comply with European Cosmetic Regulations. All products offered have been previously tested and approved by the Korean Smooch team. But above all, and this is the big plus of this online store:the INCI lists (=the list of ingredients with scientific names) and the instructions for use of all the treatments are provided in French. It avoids ending up with a product that you don't know how to use...
Looking for innovative and effective treatments? It's on Korean Smooch that it's happening!
