“In 2014, the French spent an average of 4.5 hours a day doing nothing on their sofa (…). So we created the Couch Converter Service".
This is how this video made for Vittel begins. And there, we say to ourselves that sometimes, marketing works wonders. Launched on March 2, it is "the first service that turns your old sofa into sports shoes to regain your full vitality". An original and fun idea. And what's more, it's free! You just need to be among the top 50 "applicants".
We send a photo (.jpg or .png 2 MB max) of his sofa and fill in the required fields on the website
www.couchconverter.com, in the section "Make your pair".
Once your photo has been sent, you will receive a confirmation email with all the necessary instructions. Print the attached PDF form and fill it out.
"Grab your scissors, cut out your fabric, do some push-ups, and fold everything neatly into an envelope. All you have to do is send your letter by post before March 29, 2015, "says the brand.
Note:"The first 50 fabrics sent will be selected by our designers. Most materials can be transformed into basketball. However, they must meet the criteria of our designers:no holes, sufficient size, etc. Check the criteria on our PDF form before sending your fabric. Once validated by our specialists, you will receive an email confirming that your sneakers are being designed! adds Vittel. Well, you'll receive them within 8 weeks and go for a jog instead of watching TV.
To your scissors!
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www.vittelcouchconverter.com
