When make-up-less selfies, pregnant bellies with stretch marks and other imperfections are shared on social media, this contributes to their self-confidence for four out of ten Dutch women (41%). Skin complaints that most affect self-confidence are acne (33%), skin aging (17%) and dry or flaky skin (13%). Of the group that suffers from acne, no less than 40% are aware of it several times a day – sometimes even constantly. Yet for the majority, skin complaints are no reason to share fewer selfies on social media (60%). This is apparent from a study by Bio-Oil among more than 1000 Dutch women aged 18 and older.
49% of Dutch women indicate that when they suffer from skin complaints, this negatively affects their self-confidence. For women under the age of 30, that percentage is even 71%. In this age group, 38% also sometimes receive negative reactions from the environment. A third of these (young) women prefer not to be touched when their skin is bothering them (39%). Acne in particular is the culprit in this group, skin aging is the biggest complaint in the 60+ group. Furthermore, women first seek advice about skin care from drugstore/perfumery store staff (36%), then from the general practitioner or specialist (29%) and friends (27%). For nearly a fifth of women under 40, stretch marks and stretch marks are the biggest influence on self-confidence. These skin problems arise in many women during their pregnancy.
