During the holidays, women feel a lot more beautiful than on a normal day of the year. Women give their appearance on a 'normal day' a 6.8, during Christmas they give themselves a whopping 8.1.
Testing party makeup
Women are therefore very concerned with their appearance in the run-up to the holidays. For example, a quarter of women test her new party makeup 1 to 4 weeks before the holidays already out. One in five women starts the preparations for her look 2 to 7 days in advance † This is according to research into beauty during the holidays , which Etos had performed among Dutch women.
The Dutch woman spares no time or effort when it comes to preparing for the holidays. On average, women stand in front of the mirror for half an hour to dress up for Christmas. On a normal day, about half is enough for women. On New Year's Eve On average, women spend slightly less time behind the dressing table:22 minutes.
Beauty Trends
Christmas is also the ideal opportunity to experiment with beauty trends † A trend that women want to try this holiday season is the smokey eye (28 percent). Furthermore, 'emphasize the cleavage with glitter powder ’ and ‘gloss spray use in the hair' high.
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They were also asked what made the women be more glamorous . during the holidays felt. For three quarters of the women, that was 'beautifully made up'. But 75 percent also indicated that 'smelling nice' and 'having their hair perfectly in shape' gave them a extra chic feeling gives.
Beauty annoyances…
Unfortunately, during the holidays, beauty problems raise your head. The vast majority of women fear a bad hairday especially during the Christmas season. The biggest beauty nightmare women can imagine this holiday season is a pimple on the face (24 percent). After that is a hair color that turns out wrong a disaster scenario for many women (10 percent).