The singer discovered on the internet Lana Del Rey revealed herself as a fashionista in the latest H&M advertising campaign. The muse of the winter collection is known for her retro taste in fashion, and the brand's designers pay her back. Shot under the lens of the famous duo of Swedish photographers Inza van Lamsweerde and Vinoodf Matadin, the artist remained in her vintage universe, dressed in tweed and Liberty prints.
No one will be cold for her in this angora sweater, biker jacket or tweed dress in beautifully pale pastel tones. The public will find Lana Del Rey as a singer from September 19 with an advertising film by Johan Renck (who filmed Rihanna for the Armani Jeans campaign fall-winter 2011/2012), in which the artist can be heard performing an excerpt from Blue Velvet , by Bobby Vinton. The 26-year-old singer succeeds many short-lived muses of the popular brand, including Lou Doillon, Dita Von Teese and Katy Perry.
