Aware of the well-being of the planet, Weleda is an organic cosmetics brand committed to the natural beauty and health of each individual. The brand works responsibly both in the selection of ingredients and in the preparation of its formulas. animal welfare is a subject close to their hearts, cosmetics are cruelty-free, find a nice selection on our Nuoo website.
When we talk about cruelty-free, it is actually a designation that guarantees the consumer that the product does not cause animal cruelty . This means that the finished product or the ingredients that make up the product have not been tested on animals . Suppliers must be able to provide a certificate to confirm that they do not practice animal experimentation. The brand may be subject to checks by an independent body. Since 2013 all cosmetics tested on animals are banned in Europe, the ban also extends to imported products. A cruelty-free mark does not mean that the product does not contain animal matter. Vegan and cruelty free are two different things. A cruelty-free cosmetic, even organic, if it is not vegan, may contain ingredients from animals, simply, these ingredients will not have been tested on animals.
Weleda has chosen to include this unique international label on the packaging of cosmetic products. The NaTrue label guarantees the naturalness of the ingredients , product quality and durability. This non-governmental organization aims to strengthen consumer confidence in natural cosmetics, the established criteria are demanding, NaTrue issues different levels of certification depending on the characteristics of the products and cosmetics:natural cosmetics, natural cosmetics partly organic and organic cosmetics . At the same time, and regardless of the certification, the NaTrue label certifies that cosmetics are not tested on animals, neither finished products nor raw materials (unless required by law). The ingredients are natural and the transformation of materials is done through a gentle process. All ingredients derived from dead vertebrates, such as animal collagen or whale blubber, are strictly prohibited.
By choosing to affix the NaTrue label to its beauty products, the brand is committed to offering responsible, natural and ethical cosmetics . The specifications require a ban on Genetically Modified Organisms, ingredients of petrochemical origin such as synthetic dyes, perfumes and silicone are prohibited. Packaging and packaging must be recycled, a move towards zero-waste ! These commitments are not necessarily cruelty-free but they also act for the well-being of the planet and are part of an ecological logic. Weleda sources sustainably and fairly and plays the card of transparency towards consumers. The quality of the cosmetics is controlled, the composition of the ingredients is detailed on the packaging.
Health and people are at the heart of the approach. The brand is indeed sensitive to the nature of natural origin of all its products. The brand has developed its own gardens to grow medicinal plants through bio-dynamic agriculture , a nice way to control your production of plant-based raw materials!
It also uses a network of partners to take advantage of other plant active ingredients, most often organic. All treatments are developed with respect for nature and the environment. Nature and plants contain many benefits and Weleda has decided to make available these benefits extracted from plant active ingredients to create ranges of organic cosmetics , all skin types can be found there, hair care, cleansers, make-up removers, … take care of you.
Some formulas, without essential oils, will be perfect for the more sensitive skin of mothers, pregnant women or children! you are athletic ? Weleda has concocted treatments that are suitable for the sensitive skin of athletes! The flagship plants selected are found in the emblematic treatments. You can easily find information on each plant used in the cosmetic ranges.
Face care, body creams,… most of the products are vegan. Some formulas include lanolin or beeswax, but the vast majority of cosmetics do not contain any animal substance . Day creams, serums, oils, cleansing milks, hand creams, massage oils, health products, juices, etc. The brand strives to develop formulas with plant extracts . The composition is greener and more responsible and animal welfare is respected. If you want to wear makeup more responsibly, pamper your body, your beauty and your health without hurting the planet and avoiding condoning animal suffering, adopt natural and cruelty-free cosmetics and test Weleda products.
And you, what are your favorite cosmetics from the brand?
