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7 reasons to fall for Madara

Straight from Latvia, Madara is a brand of organic beauty products founded by four women in 2006. The origin of the brand? Offer luxury organic beauty products (by their composition) at unbeatable prices. Products formulated with quality natural ingredients and active ingredients . Delicate packaging and intoxicating smells. Everything is thought out to seduce customers! Their range of natural cosmetics is already quite large and continues to grow. Cosmetics for women and men, for children, make-up, anti-aging care, … Discover our 7 reasons to crack without feeling guilty!

7 reasons to fall for Madara

Labels to guarantee the quality of cosmetics

Whatever your preferences in terms of cosmetics, Madara offers treatments that meet different labels . So you can:

  • Choosing gluten free beauty products ”! Real concern or fad of the moment, it's up to you to decide. Be aware that gluten is not absorbed by the skin!
  • Choose cosmetics labeled “Ecocert ”. This label guarantees products that respect biodiversity, the work of men and with traceable ingredients.
  • Choose treatments with the “Vegan Friendly label ”, which means that no material from animals is present in the product. No honey, no animal fat or squalene (shark liver extract… yes it is possible!).
  • The brand also offers products bearing the “Nut Free labels. ”, for those allergic to oilseeds.
  • Finally, their entire range is guaranteed “Cruelty Free ”. No product is tested on animals, and that:we love it!

Luxurious ingredients

Luxury in a facial, it's possible! Madara makes cosmetics formulated with a few ingredients known to be luxurious accessible… We take you for a tour:

  • Hyaluronic acid , the famous ! Highly renowned for its moisturizing power, it is suitable for all skin types, which makes it easy to use. It is a very popular ingredient whose price is not given!
  • Probiotics , used for their moisturizing and protective properties. Perfect for maintaining the balance of your skin!
  • The mushrooms , good on the plate and on the skin! The beta-glucans they contain stimulate cell growth and repair tissue. Healing at the top!
  • The seed oils , precious oils. To produce 1 kilo of oil, you need several hundred kilos of seeds… You now understand the precious side of vegetable oils! Oils are fatty substances that offer you moisturizing, healing, fortifying, soothing, etc. properties.
  • The peptides , agents that strengthen the skin and repair small skin problems.
Apart from these few ingredients, you will find other very good quality components such as aloe vera, vegetable butters, floral waters or even fruit extracts.
For an ever more perfect experience, the brand reworks its formulas from time to time. No worries, ingredient or formula changes are always indicated on the packaging!

Responsible packaging

From the beginning, the founders have bet on the most ecological packaging possible. All plastics are 100% recyclable plastics. Madara wants to set an example by making a clear commitment to the environment. Reseller stores in Latvia can collect returnable plastic containers so that they can be reused to make building materials! For even more safety, it is the company's employees who will clean your bottles so that as little water as possible is used. A great example of circular economy!
At the end of 2020, the brand partnered with a company that cleans the oceans to offer packaging made from recycled plastic. Their “Ocean Love” range is available on our organic and natural cosmetics site, go for it!

Cosmetics for all skin types!

Sensitive skin, skin with imperfections, mature skin, oily skin, ... Each particularity of skin is honored and finds products made with natural ingredients. For dry skin that needs deep hydration, turn to “SOS Hydra” organic treatments. To say goodbye to imperfections, the two “ACNE” products are perfect:a roll-on and a targeted cream that make small pimples disappear in less than two seconds! For mature skin, the “Derma Collagen” or “Time Miracle” ranges are perfect. Products rich in hyaluronic acid, vegetable oils, spirulina and aloe vera, your skin will be hydrated and plumped up like never before!

Madara has also thought of all hair types! Need strong hair and a boost? Switch to the “GROW” range, fortified and revitalized hair!
To maintain your colored hair and keep your hair shiny, try the “Color and Shine” range. It is made to revive the color of your hair while moisturizing and washing it. Its gentle formula does not damage your hair fiber, already weakened by coloring.
The “Feed” moisturizing hair mask is perfect for dry or brittle hair. Coconut oil and shea butter will nourish them and protect them from external aggressions.

Unisex products

And yes, men can also enjoy the natural nuggets of Madara ! The brand also highlights a few men on its product sheets, a nice bias. Most of the time, men tend to use "men's" skincare products or... use nothing at all! Yet, just like women, they need to moisturize their skin, clean it and protect it from the sun.
All the treatments imagined by the brand can be suitable for both men and women, you just have to find those that correspond to your hair or skin type.
Day creams, eye contour, cleansing foam, make-up and other products, have the men around you try your favorite cosmetics. We assure you that they will be seduced! Even if it means making them use face or hair care, as long as they are organic and natural, right?

Quality organic and natural makeup

7 reasons to fall for Madara

The colors, the textures, the smells, … We are literally a fan of the whole Madara make-up range ! The foundation colors cover all skin tones with brillo, from the lightest to the darkest. Ditto for color correctors. The colors of the “Guilty Shades” are amazing and to top it off, they are made to make up your cheeks and eyelids!
The brand also offers ointments to make up your eyebrows, as well as a treatment in the form of an eyelash and eyebrow serum. More recently, lipsticks have joined the choice of the make-up range. The colors are modern and the finish matte.
Our favourites? Highlighters to light up our days and evenings!

Care for the little ones

To meet all needs, Madara has imagined care for babies ! A gel and a mild shampoo as well as a lotion and a moisturizing cream are available to take care of the fragile skin of babies. Very few ingredients make up the products for a delicate formula and just right.

Here are our 7 reasons to fall for this organic and natural brand , without complex, without limit and with a wide choice!


Now we are curious to know what your favorite products are!