In 2010, the beauty specialist Birchbox entered the market, and it was a success! 4 years later, the brand opened its first store in New York. This year it's finally our turn:the site with more than 2.2 million sales has announced the spring opening of a store at 17 rue Montmartre in the 1st arrondissement.
In April, a 200 square meter shop reserved for numerous brands (more than 250) and products from the Birchbox website will open in the heart of Paris. Something to delight us, since for the moment, we had to be content with the online store or take the plane to Soho (a bit of a hassle). “With a store in France, we will learn more about the market and see better how we can bring value,” explained Katia Beaucham, co-founder of the brand, to Journal du Net. She also reassures that “the gateway to Birchbox will always remain […] the web. If we don't really know more for the moment, we imagine that we can find the layout of the New York store there with a "Try Bar" space where you can test the products, as well as all the brands of the site arranged by category (hair, body, faces, etc.). The shop also plans to create a space where you can make your own box! Youhoo! "The prices will be identical, our sales staff will have access to the beauty profile of customers and their purchase history to adapt their advice", specifies Quentin Reygrobellet, general manager of Birchbox France to the LSA webmagazine.
Roll on the month of April!
