French luxury beauty brand Lancôme has opened a new flagship store on the prestigious Champs-Élysées in the heart of Paris. 52 Avenue des Champs-Elysées is a new place for beauty and happiness where you can discover, experiment, enjoy and share the world of the brand. On the two floors and 300 square meters you will be immersed in the values that Lancôme cherishes and that are part of its DNA:happiness, generosity, femininity, empowerment, trust and togetherness.
From the entrance, Lancôme welcomes you in an immersive and experiential space:the Joy Of Now. With temporary updates appearing five times a year, this ephemeral pop-up is a grandiose exhibition space with a triple high ceiling and decorated with dangling rose petals, recreating the essence of the Lancôme world. This striking decor marks the entrance into Lancôme's world of happiness with an immersive experience, both physical and digital, that immediately immerses visitors in the beautiful atmosphere of the flagship store.
Explore, play, share…
And much more. All Lancôme products can be found in this new characteristic place, from perfume, make-up to skin care. You can also discover unique collections and limited editions, souvenirs and accessories and other innovative services in the spaces.
