House of Rituals, the holistic shopping and lifestyle concept of Rituals Cosmetics, was officially opened on Wednesday 21 October. In this flagship store in Amsterdam - also Rituals' largest store worldwide - you can escape the hectic pace of everyday life and find a refuge to relax the body, calm the mind and satisfy the soul. House of Rituals immerses you in a unique brand experience with fragrance experiences for body and mind and offers many new, premium collections that are exclusively available in House of Rituals.
The ground floor
The ground floor of House of Rituals is dedicated to a sensory experience with all the beloved Rituals collections. There are Instagram-worthy places where you can try out your favorite products from The Ritual of Sakura, The Ritual of Hammam, and many more. The Rouhi restaurant is also located on this floor, where surprising flavours, textures and scents stimulate the senses, inspired by culinary discoveries from Asia. Rouhi will open its doors as soon as government measures allow it. On the next floor you step into a world full of innovative and exclusive collections. The products of these premium lines are exclusively designed for House of Rituals.
The first floor
The first floor of House of Rituals is completely dedicated to the Home Collection with a new, exclusive and premium collection, which has been significantly expanded. Here you will discover the new The Mansion Collection (extra large and luxurious scented candles and decanters), House of Rituals The Talisman Collection (a perfume bar with 25 customizable perfumes) and The Signature Collection (a collection of ten exclusively designed porcelain scented candle holders, decorated with special cartridges, which can be filled with a self-chosen scented candle). In addition to this premium selection, there are also other new product categories, including exclusive detergents, travel accessories, interior decoration and luxurious bedding and bathroom textiles. The Mansion Collection, House of Rituals The Talisman Collection, The Signature Collection and part of The Bed, Bath &Beyond Collection will also be available in the future through Rituals.com.
The second and third floors will open at the beginning of summer 2021. The brand and lifestyle experience is further enhanced on these floors, the Body Spa and the Mind Spa. The Body Spa floor offers space for massages, facial/beauty treatments and professional beauty advice. The Mind Spa gives exclusive access to the spa for the mind; a place to let body, mind and soul escape the frenzy of the busy day and take a moment to relax and recharge. Professional and innovative stress-reducing treatments are given here, meditation classes and workshops are available to support both mind and soul.
In collaboration with marketing agency GoSpooky, Rituals is the first brand in the world to develop an Augmented Reality building tracker on Snapchat. Users of this application can experience House of Rituals with spectacular 3D effects. The filter is available from October 28 by scanning a Snapcode at House of Rituals.
House of Rituals
Spui 10, Amsterdam
Sun &Mon:11am – 7pm
Tue &Wed:10am – 7pm
Th:10am – 8pm
Fri &Sat:10 a.m. – 7 p.m.
Restaurant Rouhi
Spui 10, Amsterdam
Mon – Sun:10am – 10pm*
Image: Michael van Oosten