The clothing chain took this decision following the publication of an investigation by the association PETA, in which appears a video showing the mistreatment of goats in China and Mongolia, the two main exporting countries in the world. world.
All it took was one video to change (almost) everything. Following the recent publication of a PETA investigation, the ready-to-wear brand H&M decided to completely stop the sale of "conventional" cashmere by 2020. A radical decision in reaction to a video broadcast in the investigation, which testifies to the violence inflicted on goats in Mongolia and China, which together account for 90% of world production.
In this video published in two parts on the Twitter account of the animal rights association, and you can find excerpts in our video at the top of the article (be careful though, these images may shock ), you can see the suffering and fear of the goats, whose hair is pulled out with metal combs before they are slaughtered and left to die.
"PETA has informed us that there are animal welfare issues in cashmere production, and we agree with them that these need to be addressed...We will continue to work to a more transparent supply chain, where cashmere comes from sustainable sources that are independently certified by standards that cover both animal welfare and environmental aspects,” the H&M group told Wall Street Journal this Monday, May 13.
As a result, the group, which is among the biggest players in the textile field, has decided to stop selling so-called "conventional" cashmere by 2020. Great news for animal rights, as well as for our planet, given the consequent environmental impact of cashmere production. And too bad if our comfort has to suffer.
