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Sophie Turner becomes muse for Wella Professionals

While Sophie Turner's name may not mean anything to you, chances are you know her by her character name, Sansa Stark. Yes, Sophie is the interpreter of the sublime redhead, heiress of the Stark house in the hit series Game of Thrones . Now she has just added a new string to her bow:that of International Ambassador for the haircare brand Wella Professionals. This is also the first time that the brand has chosen a muse to represent it.

First back-to-school campaign

If we totally approve of Wella's choice (we love Sophie!), it also makes sense because the 21-year-old actress attaches great importance to her hair. Redhead in the series, she has been wearing platinum blond hair for almost a year. And on her Instagram account, she regularly posts photos showing new looks or original hairstyles. Sophie said:“It is an honor for me to represent Wella Professionals, an iconic beauty brand that invites women to take responsibility for its change of looks. This collaboration is both essential to support the character of my roles on screen and reveal my personality in my private life. To discover the first campaign featuring Sophie Turner, however, we will have to wait until the start of the school year. We can't wait!

Decidedly, after Emilia Clarke and Kit Harington for Dolce &Gabbana, the actors of Game of Thrones are on the rise with beauty brands. Who's next?