Basically, nothing intended the New Balance to become an “it-sneaker”. Designed for fast running, it is now one of our favorite sneakers (men and women alike). The American company was born at the beginning of the 20th century and initially created soles… Fortunately for us, it started making great sneakers, otherwise the look book would have been less interesting! Sneakers in many colors, shapes and styles, we show you how to match them according to our style.