Summer is fast approaching, and the first purchases of swimsuits are made online or in stores. But the deal is different this year, since for the first time in decades, the must-have bikini is being upstaged by a less suggestive model:the one-piece swimsuit. The trend, which has gained momentum on social networks like Instagram, has been in place for several months and the figures confirm it. US retail analytics firm Edited claims that compared to the same period in 2016, one-piece swimsuits offered on ready-to-wear websites have seen a 20% increase , to the detriment of the two coins whose popularity fell by 9%.
In addition, one-piece models are being purchased 3 times faster than they were last year, as reported by the site Shape (instead of 106 days online, a one-piece swimsuit is now sold in 37 days on average). And this type of jersey, which is once again on the rise, is preferred to be rudimentary and "functional":brands specializing in sporting goods such as Speedo, Nike or Arena are those experiencing the greatest demand in 2017. Women therefore seem focus on comfort rather than aesthetics, and too bad if you don't come back with a tan! Don't be in a hurry to get rid of your two-pieces, the bikini is of course still a beach essential. Let's see the resounding return of the one-piece instead as a greater number of options available to you... It all makes you want to go on vacation!
