Rihanna has launched her makeup brand Fenty Beauty by Rihanna. Fenty Beauty represents the new generation of beauty products, in a range of shades designed for everyone. Rihanna was inspired to create Fenty Beauty after trying to find products that would suit all skin types and tones. Fenty Beauty therefore offers a wide range of products for traditional skin tones that are hard-to-match, with formulas that work for all skin types and target universal shades. Like Rihanna, the brand is both edgy and feminine, comprising a total of 91 products.
Fenty Beauty by Rihanna is now available at, among others, FentyBeauty.com.