The CoverGirl brand has a new face and not just anyone:James Charles. He is the first male face of the make-up brand.
James Charles is a 17 year old makeup artist. About a year ago he posted his first photo on Instagram and now he has almost half a million followers. Over the past year, James has been anything but unnoticed and now he's landed his first deal. Together with Katy Perry, he is the face of the campaign.
James: ' I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good.
