Only one percent of Dutch women call themselves beautiful. According to beauty brand Dove, it is time to change that.
So went Dove took to the streets yesterday 12,000 women complimented their beauty † A playful promotion as a conclusion to the campaign 'What I find so beautiful about...you'. Dove has been fighting for real beauty since 2004 and in recent weeks called on all women in the Netherlands to compliment each other via www.watikzomooivindaan.nl †
The aim of the campaign is to stimulate positive self-esteem among Dutch women † Dove made this call in response to the worldwide Real Beauty research, which shows that only one percent (!) of Dutch women call themselves beautiful.
Need a pick-me-up? Go fresh and fruity into autumn with an extensive wellness treatment >
Critical Strikingly, women are a lot more critical of themselves than of their girlfriends. From the Real Beauty research also shows that women stand in their way the most when it comes to accepting their own beauty goes.
That is why, at the end of April, Dove introduced the two-year platform ‘What I love about…’ † Various activities will be organized during two years in which women are encouraged to compliment each other and point out each other's beauty.
More info? www.watikzomooivindaan.nl
