Launching your t-shirt brand is an accessible business that can be lucrative. On the only condition that the project is well prepared upstream. Because many brands already exist in the clothing sector and you have to succeed in finding a place for yourself. Our advice for creating your own t-shirt brand.
The sale of t-shirts is a commercial activity that attracts many professionals. Before creating your brand, it is strongly recommended to start by carrying out a thorough market study.
It is about having an up-to-date knowledge of the state of the market in a given sector. State of demand, competition in place, forecast turnover... So much valuable information to configure your project, give it every chance of succeeding and prospering.
This crucial step in creating your brand allows you to determine your target and the products to be offered:women's t-shirts, men's t-shirts or children's t-shirts, plain or patterned t-shirts, personalized t-shirts, sportswear...
The distribution methods of his brand are also specified during this stage. Unsurprisingly, online sales will be a preferred channel for developing sales and brand awareness.
Also, the market study makes it possible to measure the budget necessary to launch your t-shirt brand and to estimate the level of profitability in the short, medium and long term according to various scenarios, from the most pessimistic to the most optimistic.
It is essential to find funds from patrons or to obtain loans from banking partners.
The creative phase of the brand itself takes time. It can be thought out upstream, but can only come into force after the registration procedures for the company.
The t-shirt brand created must be considered in relation to its target and its positioning. A logo can be assigned to it, as well as a graphic charter.
For the name as for the image, it is advisable to check that they are free of rights and do not fall under the scope of a copyright. After his choice has been made, it is important to register his trademark and logo.
Once done, the brand image of the t-shirts can be worked on, as can its positioning.
Being present on the net is almost essential for traders, especially in the textile sector where many online transactions are recorded every day.
Creating your online store to sell your t-shirt brand is therefore ideal. Marketplaces offer easy and quick creation of your e-shop .
To embark on the adventure of entrepreneurship with a t-shirt brand while limiting the risks, opt for a Print On Demand service is ideal.
This service erases the main constraints of a young brand in the making:the storage of goods, the risk of unsold items, and the costs that this generates.
To use this commercial system, all you have to do is connect your online store to the Print On Demand platform like Printful for example.
The flocked products of the brand, its logo are published on the window of the e-commerce site. But they are only made when a customer places an order, on the principle of dropshipping.
The Print On Demand company takes care of printing the brand on the t-shirt. For example, if you want to make a printed t-shirt with Printful, it is the latter that provides the textile and stores the supplies necessary for manufacturing. Nothing to do either in terms of delivery since it is the Print On Demand platform that takes care of shipping the order to the customer when his product is finalized.
It is therefore essential tochoose the right Print On Demand provider . This includes paying attention to the quality of the textiles offered, in order to create quality t-shirts that will establish the reputation of the brand from its launch, build customer loyalty and encourage them to make recommendations, in a virtuous circle. The service provider's seriousness in respecting orders and deadlines is also essential for its brand image.
Word of mouth is a great way to promote your t-shirt brand . In particular by relying on social networks and integrating the communities frequented by its core target.
All businesses must be registered. Some administrative procedures must therefore be initiated before being able to market its first t-shirts.
They are more or less dense depending on the legal form chosen. SAS, SASU, sole proprietorship, sole proprietorship … each has its own characteristics.
It is necessary to understand the ins and outs of this with regard to the responsibility of the business creator, the commitment of his assets, the inherent legal obligations...
The textile industry is subject to regulations, particularly with regard to the labeling of clothing.
Commerce is also governed by its own laws, for online sales, in-store sales, invoicing terms, etc.
All regulations in force that apply to the activity related to its brand must be respected. It is therefore important to be aware of it when launching your activity, then to stay on the lookout for any regulatory changes.
It is a great adventure to undertake as a t-shirt brand designer. This garment is available indefinitely and the demand is high. By taking the time to refine your project step by step and by starting your t-shirt brand with a Print On Demand system, the chances of success are even more maximized.
