The great couturier Karl Lagerfeld has renewed his collaboration with Coca-Cola. This year again, it was he who dressed the brand's aluminum bottles. On April 12, the three new bottles designed by the couturier will also be sold in large and medium-sized stores.
This new series of bottles will be reserved for the light version of the drink. The advertising campaign that will support this operation will not be unveiled before April 7, but we already know that Karl Lagerfeld has put himself in his role as a photographer, and has taken his most beautiful models as models.
Talking about his collaboration, Karl Lagerfeld recalls that he is a big fan of this drink:"As everyone knows, I drink Diet Coke and nothing else, night and day. It was a real pleasure to carry out this campaign alongside people that I really appreciate and for a product that I love."
