This is the first time that the Dr. Pierre Ricaud brand has met its customers on board a bus. The "beauty truck", a popular concept for several years, is the means chosen by the brand to introduce its new anti-aging range, Hyalurides LP, which consists of an anti-wrinkle treatment, a resurfacing serum and with a filling eye treatment.
On board the beauty truck, women will be able to discover the range of products through animations:we can learn the right gestures and glean beauty advice, carry out a complete diagnosis with a brand expert, order online, drink an infusion... It will also be possible to participate in a contest to win the three products of the Hyalurides LP line. Finally, all women will leave with a kit, samples and a discovery offer. Cool!
The Hyalurides LP beauty truck will travel across France in October 2016. It will be in Paris on October 4, 5, 6, 7, 8 and 11, in Lille on October 13, in Nantes on October 15, in Bordeaux on October 18 , in Toulouse on October 20, in Marseille on October 22, in Lyon on October 25 and in Strasbourg on October 27. The exact addresses will be available on the brand's website (the link will work at the end of September).
