The cold has an impact on blood exchange:the body primarily irrigates the vital organs (heart, brain, etc.). The skin is secondary, so less irrigated, which causes redness (and it's even worse when you go from cold to hot). And friction from the scarf or coat also sensitizes the skin and causes redness (especially if it is dehydrated).
We minimize contact with water:we prefer no-rinse cleansers (micellar water, cleansing milk, etc.). During the day, opt for treatments with soothing active ingredients (serum and/or cream), such as allantoin, arnica, aloe vera. In the evening, we favor the “cocoon” textures of cold-cream or rich care, which we apply in a thick layer. If necessary, before a day outside for example, leave a soothing mask on for ten minutes before applying the day care.
Thanks to Marie-Hélène Lair, director of scientific communication at Clarins.