On the H&M site in Saudi Arabia, you will not find exactly the same photos as on the French version. Indeed, some shots of Gisele Bündchen for the Luxe Bohème collection have been retouched so as not to shock the population. "For some markets, which are more strict about the amount of skin we can show, we have chosen to add accessories to the images “, explained the international management of H&M to Liberation .
Thus, the Brazilian model appears with less pronounced necklines, or with a t-shirt under the dress, in several Arab countries, such as Egypt, Saudi Arabia, Bahrain, Kuwait, the Sultanate of Oman, the Qatar and the United Arab Emirates. On the other hand, Tunisia and Lebanon are entitled to the original photos.
