If you are a fan of South Park, this new collaboration should please you. To celebrate April 20, which somehow celebrates the consumption of cannabis, Adidas will release a rather amazing new pair of shoes related to the universe of Cartman, Stan, Kyle and Kenny.
Nike, Puma, Adidas... all the big brands compete in imagination to offer their customers ever more amazing collaborations. After celebrating Easter by developing a very original shoe with rapper Bad Bunny, the three-stripe brand is pushing its limits a little further by collaborating with South Park.
Do you know South Park? If so, you've probably seen Towelie, named Servietsky in the French version. This character is actually an anthropomorphic towel completely addicted to drugs . This cult figure from the animated series is very popular with South Park fans and Adidas has decided to take inspiration from it for its new pair.
Indeed, a collaboration has been unveiled by several American media including Hype Beast and information has leaked. These sneakers are set to launch on April 20 , a date that was not chosen at random. In the United States, it is pronounced 4-20 (four-twenty) and is a bit like World Cannabis Day because it seems that the afternoon at 4:20 am is the best time to smoke a seal. Moreover, on April 20 at 4:30 p.m., rallies take place around the world to "all smoke together".
No leather or canvas for these shoes, which take on the style of the Adidas Campus, but a terry cloth material reminiscent of the appearance of the South Park bath towel , just like this purple color specific to the character. But the most surprising details are those that cannot be seen at first glance.
Thus, the two eyes on the top of the tab turn red when exposed to UV light , to recall the effects of smoking. But Adidas goes further by embedding small secret pockets under each tab to hide its loot. Above these, a key phrase by Servietsky is inscribed:"I have no idea what's going on" which can be translated as "I have no idea what's going on" . Lots of details that shock some but should amuse a lot of people.
