The Levi's 501 jeans ? Iconic, legendary, cult… For more than 100 years (it was created in 1873), this fashionable ancestor with an ever-shining future has flattered the curves of women – and men – with its signature rivets, button fly and canvas legendary denim. From Hollywood stars to cowboys, new generation fashionistas and fans of the casual style, the first blue jean never invented and with a recognizable label between miles continues to spread its unique style in our wardrobes, regardless of evolving trends. A timeless and intergenerational basic, the 501 has not aged a bit and continues to reinvent itself without forgetting its fashion fundamentals.
In his early days, icons Marylin Monroe or James Dean swore by him, then the transcendent Andy Wahrol seized it and made it his must-have fashion, what about Barack Obama and Steve Jobs who also adopted it as one of their signature pieces... Over time, this denim which was intended for utilitarian use has turned into a true fashion phenomenon , and for proof:today, this five-star heritage continues to shine the fashion dimension of the 501 model signed Levi's. A legacy that the American denim brand cultivates by reinterpreting these iconic jeans according to the new collections where denim fabric embraces comfort and style.
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