Clothing chain stores have many advantages:the prices are accessible, the quality is often there and the pieces are at the forefront of the trend. One of the undisputed leaders is of course Zara, the success of the Spanish brand having allowed its founder Amancio Ortega to become the richest man on the planet in 2016. Shopping there is great, but we take the risk of seeing the clothes acquired all over the street. Remember "That coat" last fall:this coat was so popular in London that an Instagram account had been specially created to list all the times Internet users had seen it. We now have the summer version of the “it-piece” and it also comes to Zara! It is a sky blue dress with bare shoulders. And again, it is absolutely everywhere…
So much so that New Yorker Lulu Krause has also decided to take inventory on Tumblr of all the times she sees the garment, spotted for the first time last summer (the dress is part of the fall / winter collection 2016 of the mark). “I didn’t have a project like this in mind… But the dress came up so frequently that it was as if it had chosen me. […] Then the cold came back, she disappeared and I thought I would never see her again. But last June, during a walk in my neighborhood, I saw her again! She had risen. That's when I decided to share all the photos I had taken the previous summer “, she explains to the site Refinery29 . And then the game "Where's the dress?" spread to his entourage, who lives all over the world:“I receive about 8 to 9 photos a week. The dress is spotted in places like Vancouver, Greece, Spain, Italy (huge!) and across the United States concludes Lulu Krause. And you, did you fall for this pretty Bardot dress or a similar model?
