Hema wants to propagate love together in a special way during Pride Amsterdam this year. The retail chain comes with the Hema ♥ shirts, of which you do not know in advance what name is on them. And that name can belong to anyone. All with a heart for it. Because love is for everyone. You will receive a blank package and can only choose the fit and size. The color of the t-shirt and the ♥ name on it is a surprise. And that's pretty exciting. But showing love without prejudice may be more important now than ever. The t-shirt is available in two different fits, regular fit and slim fit, four different colours, eight different sizes and with endless different names. They cost €10 each.
The t-shirts are available from today in eight Amsterdam Hema branches and via hema.nl. The proceeds go to the COC.
